Yes, all of Dear Dahlia's products are 100% vegan and cruelty-free. We do not perform any type or form of pre or post animal testing or use any form of animal ingredients. We are not required by law to conduct any type of animal testing as we do not export to China.

Dear Dahlia is certified as cruelty-free and vegan by PETA. Existing Dear Dahlia products have been certified vegan by the Vegan Society; a globally renowned organization.

Every time there is a new line of products, we are adding them to be certified vegan.

Every year, 500,000 animals suffer from animal testing. 1,400 animals are sacrificed for just one ingredient and 622 cochineal insects are used for 1 lipstick. Therefore, numerous animals suffer from the widespread use of animal ingredients. Dear Dahlia is a vegan beauty brand which advocates spending for a good cause without the use of animal ingredients.

Dear Dahlia believes in timeless beauty — the mindful and sustainable kind that does not take away from our own planet. We stay true to our cause by creating 100% vegan and cruelty-free products without any animal ingredients or animal testing, while taking steps to reduce our carbon footprint. We will continue offering high-performance cosmetics that are as effective as they are environmentally responsible.

Dear Dahlia is a vegan cosmetic brand that creates safe cosmetic products that contain natural, plant-derived ingredients. Our products are formulated with Ecocert, COSMOS, and USDA-certified organic, plant-based ingredients and do not contain any type of animal-derived ingredients.

Please refer to the Ingredients section on each of the product pages for a detailed ingredient list.

Carmine (extracted from cochineal insects) is a pink/red pigment most frequently used not only in cosmetics but also in food and beverage. It is not a component that can be easily replaced as it provides the red shade that is frequently used in makeup products. However, following our philosophy and core belief of creating cruelty-free makeup products, we have dedicated many years of research to finding plant-derived ingredients and non-toxic, food-grade artificial colorants that are harmless to the human body.

Makeup companies in general use heavy metals and animal-derived ingredients (e.g. fish scale and shell pearls) to give the powerful shimmery finish. However, following our philosophy and core belief of creating cruelty-free makeup products, Dear Dahlia uses ingredients, such as a natural mineral complex and eco-friendly, biodegradable glitter particles to create Dear Dahlia's unique shine and shimmer.

Dear Dahlia products use safe preservatives, such as 1,2-hexanediol. Our products are made with an 8-FREE FORMULA (Parabens, Sodium Lauryl Sulfate, Phthalates, Metalloestrogens, Oxybenzone, Synthetic Fragrance, Animal-Derived Ingredients), combined with EWG Green-Grade, ECOCERT, USDA, and COSMOS certified organic ingredients.

Dear Dahlia only uses safe talc that is certified by the FDA.

It needs to be checked for each product. In case you need to check the ingredients of our product(s), please give us the product/shade name you would like to know about. Then we will reply to you with responses from our product development team.

For extremely sensitive skin, we always advise a spotting test under the ear or on the underside of the arm before regular use or to consult with your physician before use.

We only use ingredients that are ethically sourced without the use of child/animal labor. Ingredients derived from mica that are used in our formulations are RSPO-certified.

We do not use synthetic/artificial fragrances. Dear Dahlia’s signature scent is safely formulated with natural essential oils. Our products are made with an 8-FREE FORMULA (Parabens, Sodium Lauryl Sulfate, Phthalates, Metalloestrogens, Oxybenzone, Synthetic Fragrance, Animal-Derived Ingredients), combined with EWG Green-Grade, ECOCERT, USDA, and COSMOS certified organic ingredients.

Yes, Dear Dahlia’s patented signature ingredients, such as Dahlia Flower Extract, are exclusively used by us. Dear Dahlia’s Dahlia Flower Extract is patented for its unique extraction method which provides antioxidant benefits.

The smell of the Paradise Shine Eye Sequins is characteristic of the glitter product, however, it contains harmless vegan glitter and ECOCERT/COSMOS ingredients. For sensitive skin, please apply a small amount of product on your skin in a discreet area, such as the inside of your wrist or your inner arm before applying it to your face.

Paradise Dream Volume & Long Lash Mascara can easily go away by using Lip & Eye Remover for Waterproof Makeup. The product adopts waterproof, non-smudging and long-lasting wear formula, so we recommend you to use a remover with oil & water-based formulas to gently remove the residues and to protect your skin.

For detailed information, please find some makeup tips below.

* How to remove your Waterproof Mascara
1. Press a makeup pad soaked in remover against the eyes for 30 seconds.
2. Remove eye makeup by wiping in the direction of the lashes.

The Allure Shine Lustrous Lip Plumper or Petal Touch Plumping Lip Velour contains patented Dahlia Flower Extract and certified organic Sweet Almond Oil, Argan Oil, Shea Butter, and Cacao Seed Butter, the nourishing formula naturally comforts and protects lips. It also includes natural plumping ingredients(Ginger oil, Menthol and Cayenne pepper extract or Mint extract) in its formula to create instant volume for glamorous lips. For sensitive skin, please apply a small amount of product on your skin in a discreet area, such as the inside of your wrist or your inner arm, before applying it to your face.

Dear Dahlia makeup brushes are made of vegan materials. The handles of 'Blooming Brush' may have a subtle smell caused by the wood coloring process, but no need to worry since its usability and reliability have been tested for over 6 months. If you feel uncomfortable with the smell, we advise you to place the brush in a well-ventilated area for a few days before use.

As a luxury vegan beauty brand, Dear Dahlia seeks to provide aesthetic packaging that is both luxe and eco-conscious. With a commitment to the environment, we have been expanding our range of reusable and refillable products, like our mesmerizing eyeshadow palettes and special holiday collections, just to name a few. While minimizing our daily plastic use, we plan to implement fully recyclable packaging design by 2025. As part of our efforts, our ongoing research has been focused on developing new packaging materials sourced from biodegradable ingredients, such as coffee grounds, tree bark, and corn.

Unfortunately, we do not have samples for sale or to give away, currently. To check the product details and shade descriptions with relevant images, please visit the product page on DEAR DAHLIA Europe website.
Also, here is the list of our official retailers. Please kindly check if there is any offline stores where you can visit and test our products. (Dear Dahlia Stores)

Please understand that product ranges of each of our online stores can be different depending on its own operational policy.
Good for you to know is that we will give you an alert through to our newsletters when we launch new product lines. So, please subscribe to our newsletters for your latest updates.